Puma Shoes from PUMA India Online Store

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Global Sport lifestyle brand PUMA introduces a variety of fresh product styles across key categories such as Performance, Motorsport, Lifestyle, Women’s Fitness and Golf.

This season signifies the launch of evoSPEED, the ground-breaking performance collection that for the first time in the Sport lifestyle brand’s history, features product offerings for all PUMA sport categories.  Inspired by Usain Bolt - the World’s Fastest Man, the collection answers every athlete’s need for speed by taking performance technology and innovations and incorporating them in footwear and apparel developed for cricket, team sport and motorsport.

Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed. The evoSPEED styles will be worn by PUMA’s key athletes in running (e.g. Usain Bolt), football (e.g. Sergio Aguero), motorsport (e.g. Fernando Alonso), golf (e.g. Rickie Fowler), and cricket (e.g. Yuvraj Singh)

For the Motorsport aficionado, PUMA Shoes merges classic Motorsport styles with fun and modern lifestyle designs, featuring technical and sophisticated design inspirations, for both men and women. The AW ’12 Season will now feature a stand-out BMW and MINI collection spanning apparel, accessories and footwear as well as a Mercedes range in footwear and accessories. 

In celebration of the popular PUMA SHOES Social and After Hours Athlete platform, the brand digs deeper this season and honours the role of ‘teammates’. The Autumn Winter 2012 Social collection and campaign highlights some unlikely players and characters as they demonstrate how their skills can be integral to making up a team of ‘After Hours Athletes’. 

PUMA knows that behind every great night there is a group of friends that make it possible, and those friends each play a different role to make the team function as a whole.  Whether it’s the ‘Team Mom’ fussing over how late it is, or the ‘Unexpected Pro’ sinking the winning shot, PUMA wants to celebrate those moments when friends come together - in any setting- and form an unbreakable team.  

PUMA’s Women’s Fitness range gets a head-to-toe makeover in AW ‘12. The apparel is made to transform the fitness fiend’s wardrobe as much as her workout; the footwear is as flexible as her strongest yoga pose and as light as a feather. In AW ’12, the brand’s fitness ambassador Chitrangda Singh will continue to be the face of this versatile, chic and functional range.

Autumn/Winter 2012 will also see the launch of PUMA’s Golf apparel available in key stores across the country.

The Autumn/Winter selection will also be available on PUMA’s e-shop www.pumashop.in starting in August.