Key styles in the collection on Puma Wilderness

PUMA Wilderness Long-Sleeve Shirt

The long-sleeve shirt is made with 100% certified Fairtrade cotton – noted by the official Fairtrade logo on the shirt – and is designed to beat the heat. It sets the stage for comfort and approachability with natural colours, PUMA Africa graphics, and front and internal pockets. The collar can be styled two ways – up or folded down – with the expandable collar feature. The shirt sports features for breathability and a heavy topstitch detail for durability.

Terrae Mid Africa boot

The boot, designed after the traditional African Velskoen boot puma shoes that was first observed by settlers in South Africa, is designed with deconstructed, distressed upper suede. It is lightweight, earth-toned and functions well on sand and dirt. The Terrae Mid Africa boot is developed and produced entirely in Africa.

PUMA Wilderness Backpack

The PUMA Wilderness Backpack, made with 100% recycled polyester fabric, has a natural color-palate and an earthy feel. There is plenty of room for storage, including a main compartment with a padded area for a laptop, and two side compartments. Comfort comes from curved shoulder straps, a padded back and base, and a webbing carry handle. Special details include the tri-color PUMA Wilderness woven label and PUMA Africa embroidery. The Spring/Summer 2012 line will be available at retail in 16 different countries and on

http://www.pumashop.in

WILDERNESS

Wilderness is a conservation organisation made up of ecotourism companies and non-profit trusts that believes in using responsible tourism to build sustainable conservation economies in Africa. We do this by creating journeys through the most remote and beautiful wild areas in southern Africa for our guests while at the same time sharing the benefits of tourism with local communities.

Through our travel divisions – Wilderness Safaris, Wilderness Adventures, Wilderness Explorations, Wilderness Collection and Wilderness Air – we operate a portfolio of some 70 lodges, camps and safaris in nine African countries: Botswana, Congo, Kenya, Namibia, Malawi, Seychelles, South Africa, Zambia and Zimbabwe. Our non-profit trusts – Children in the Wilderness and the Wilderness Wildlife Trust – ensure we make a difference in Africa, benefiting its people, places and wildlife. For more information please visit: www.wilderness.travel

PUMA India

PUMA is one of the world’s leading Sportlifestyle companies that designs and develops puma shoes,  footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.pumashop.in