Puma Launches New Collections of Sports Lifestyle Shoes

PUMA Sport Lifestyle said, there is a new collection of footwear, apparel and accessories for next year, which are biodegradable or recyclable start. The company also announced details of a new facet to its innovative benefits for the environment and the loss (EP & L) accounts that analyses the environmental impacts of two products with two new organic line PUMA conventional products.

In the collection cycle, which will be released in spring / summer 2013, is the first attempt, the impact PUMA holistic end of life products to address the environment. Among other things, the Puma shoes collection is a biodegradable, recyclable track jacket, a shirt and a backpack includes biodegradable recyclable.

Recycling means that the materials used - usually ends with conventional arrangement landfills and incinerators - will be converted into new materials. The disposal of waste as alternative recycling uses less energy than the production of raw materials, reduction of air pollution from incineration and land disposal sites. Recycling requires energy, but much less than the average for the preparation of the raw material. A prerequisite for the products are recyclable is that the product is not mixed with other materials. This uniformity is necessary because the mixed or composite materials cannot be the cut-off in the recycling process and pure recycled material can be obtained. PUMA recyclable products, such as track jacket and backpack were secure with only homogeneous materials that are fully recyclable at the end of their life cycle. PUMA to educate "Bring Me Back" program and to encourage customers to products for recycling.

One condition for biodegradable products take into consideration is that it should be made of biodegradable materials include organic fibres to be met without toxic chemicals and products of certain international standards for composting. The upper part of the Puma "basket" biodegradable slipper is a blend of organic cotton and linen, while the outsole made of biodegradable plastic. When collected by the company bring Me Back Program, and crushed to a commercial composting, compost humus in the basket and natural part of the ecosystem again.

All products PUMA cycle be 100% Cradle to Cradle certified base so. The first collection of shoes, clothes and accessories for this certification

In addition, the analysis showed that 31 trucks have a capacity of 13,000 kg, to remove dirt that. 100,000 pairs of PUMA Suede sneakers cause in conventional production and the lives of consumers until they end up in landfills or incinerators In comparison, 12 trucks are needed to clean the waste of 100,000 pairs of sneakers biodegradable, they can be found in a setting industrial composting system.